Erik Sharkey | 97 mins | streaming (HD) | 16:9 | USA / English
If you don’t know the name Drew Struzan, there’s a fair chance you know his work: he’s the poster artist behind the likes of the Back to the Future trilogy, almost everything Indiana Jones related, many iconic Star Wars posters (including the primary art for the prequel trilogy), and so many more. Even when not painted by Drew himself, his style has been a major influence on blockbuster posters across the board, even in today’s era of Photoshopped collages. Nonetheless, you may wonder if the topic can really support a feature-length documentary. How much is there to say? Turns out, plenty.
It starts out, as the title might suggest, in the form of a biography — rather than just looking at Struzan’s famous posters, it talks about his days as a struggling artist; literally starving, choosing to spend his limited money on paint rather than food. Once it reaches his move into film posters it goes more topically, covering a series at a time. He started on B-movies, which led to doing a poster for Star Wars’ 1978 re-release, which led to Indiana Jones, which was his big breakthrough: his poster for Temple of Doom established him as the Indy artist, and he went on to do video covers, book covers, and the rest.
Despite the biographical start, the film is really an appreciation, if that were a genre, but a well-deserved one. There are stories about how the posters were commissioned, or designed, or painted, or whatever, but also about their impact, effect, and significance, and what it’s like for filmmakers to work with Struzan. In that regard the list of interviewees is impressive, including the likes of Steven Spielberg, George Lucas, Frank Darabont, Guillermo del Toro, and more. Their presence speaks not only to the awe-inspiring people Struzan has done posters for, but also how much they admire him. As Spielberg says, he was trying to make a movie that would live up to the art they’d later commission from Drew.
Movie posters are just advertisements, really; certainly in the minds of executives — I mean, why else are the Marvel ones overloaded with every possible character and location featured in the movie? But to the public they’re more than that. Michael J. Fox makes the point very well right at the start of this film: the poster is the first part of the story; it’s where the film begins for the audience. There’s definite truth to that — the ad creates an expectation, and the resultant film has to match it. With Struzan’s work, the bar was never set higher.